A Product Professional by Kanban University is an expert in managing upstream, discovery, and innovation activities leveraging the power of the Kanban Method, Enterprise Services Planning, and the Fit-for-Purpose Framework to manage risk, select the most valuable work, and schedule it at the optimal time. Product Professionals maximize the flow of value by feeding delivery Kanban systems with the best possible mix of work, enable improved customer satisfaction and better economic outcomes by segmenting markets by customer purpose, building empathy, and optimizing features and functionality to manage the complex fitness landscape of their market and product domain.