Fit For Purpose

    

Learn how to understand what really matters to your customers and use that insight to make better product, service and strategic decisions.

Fit for Purpose (F4P) is a Kanban University course that helps you connect customer purpose with the products, services and experiences your organisation provides. Rather than relying on assumptions about what customers value, you will learn how to identify meaningful customer purposes, segment markets around those purposes and measure whether your products and services are genuinely fit for purpose.

During this highly interactive two-day course, you will explore practical techniques for understanding customer needs, identifying meaningful market segments and selecting measures that provide useful signals about customer experience and business performance.

You will leave with a practical framework for connecting customer insight with product, service, portfolio and strategic decisions.

Who Should Attend

This course is suitable for people who shape customer experience, make strategic or portfolio decisions, or need better information about what customers value. It is particularly relevant for:

• Executives and business leaders
• Product Managers and Product Owners
• Portfolio Managers
• Strategy and strategic planning professionals
• Marketing and market research professionals
• Product and service designers
• Customer experience professionals
• Anyone responsible for improving products or services based on customer needs

There are no specific prerequisites. A background in business, marketing, strategic planning, product management or portfolio management may be helpful.

Course Objectives

• Recognise the customer purposes that influence whether a product or service is considered fit for purpose
• Understand what customers value and make customer needs more visible
• Connect customer purpose with meaningful market segmentation
• Use customer purpose to inform product, service and strategic decisions
• Differentiate between fitness criteria, health indicators, improvement drivers and vanity metrics
• Select measures that provide meaningful signals about customer experience and product or service fitness
• Relate product and service decisions to customer loyalty and business effectiveness
• Use customer insight to make better choices across products, services and portfolios

Customer Experience Professional (CXP) Credential

This course is accredited by Kanban University. Fit for Purpose is the complete single-course pathway to the Customer Experience Professional (CXP) credential. Students who attend and actively participate in the course receive a Fit for Purpose certificate of completion and earn the Customer Experience Professional credential. No additional course or assessment is required.

The Trainer

Kirill Klimov is a Kanban University Accredited Kanban Trainer (AKT) who helps organisations use modern management methods and frameworks to drive change.

He is an accomplished technology leader with over 20 years of experience encompassing software engineering, product delivery, operational excellence and driving enterprise transformations.

Venue / Location

This is a Live Virtual Remote / Online class. You can find out more about our live virtual training.

You will attend online and be able to see, hear and interact with the trainer and other attendees. The course covers the same learning objectives and material as an in-person class.

Attendees interact throughout the course by joining discussions and taking part in group activities and exercises. The course is broken into manageable sections with regular breaks to allow time away from the screen.

The class will run from 09:00 to 17:00 each day in the time zone in which the class is scheduled.

Course Feedback

“I had a two-day course and it was a really great experience. An amazing teacher and I have learned a lot from him. I recommend him to all the people that want to learn.”
Aleksandar Katalina. Senior Product Owner at Hooloovoo

“An engaging and educational two-day course. Utilising all of the digital tools available to deliver a seamless workshop. The learning materials were super clear, and the exercises were fun and snappy. I learnt a lot in two days that I can’t wait to put into practice.”
Nicolas Copeland. Consultant at Capgemini Invent

“The training provided by TheScrumMaster.co.uk was thoroughly enjoyable and educational. I will be recommending them to others.”
Chris Connor. UK Police

“I attended a class in Chicago. The discussions and facilitated exercises made the material apply to real-world situations. We covered a lot of information in two days, and I felt there was excellent value in the class. I would recommend this class to others.”
Vickie Ali. Motorola

“Really enjoyed the course with TheScrumMaster.co.uk. Everything was explained very clearly and the group exercises helped make sure we understood the concepts.”
Tina Akpogheneta. VMware

“Took the course with TheScrumMaster.co.uk. Found it really helpful and engaging. Would recommend it to anyone.”
Tim Marlow. Director

“Thanks TheScrumMaster.co.uk for a great two-day course. It’s a course I’d recommend and it was great value.”
Liz Perry. Project Manager

Frequently Asked Questions

What is the Customer Experience Professional (CXP) credential?
The Customer Experience Professional credential recognises your understanding of the Fit for Purpose framework and its application to customer purpose, market segmentation and meaningful measures.

How do I achieve the Customer Experience Professional (CXP) credential?
Attend and actively participate in the Fit for Purpose course. You will receive both the course certificate and the Customer Experience Professional credential. No additional course or assessment is required.

Do I need previous Kanban experience?
No. There are no specific prerequisites. A background in business, marketing, strategic planning, product management or portfolio management may be helpful.

How many people will attend?
Our courses are kept small to ensure a premium learning experience with plenty of opportunity to interact with the trainer.

How should I prepare for the course?
No specific preparation is required. Some optional materials may be shared with you shortly before your course date.

Can I pay by Credit/Debit Card?
Yes. Please select the 'Register now and pay via Credit Card' option when you register.

Can I pay by Invoice?
Yes. Please select the invoice payment option when you register.

When is VAT payable?
VAT will be removed if you supply an EU VAT number and are outside the UK. VAT is not payable for courses located outside the UK & EU. VAT is always payable for in-person courses in the UK.

Where can I find your course booking policies?
Visit our course policy page.

Where can I find more answers to common questions?
Visit our full FAQ page for more answers to frequently asked questions.

Where can I contact the trainer with further questions?
Email: Support@TheScrumMaster.co.uk.

Website: TheScrumMaster.co.uk