Certified Kanban Training badgeDemand Manager credential badge

Make demand easier to navigate.

Learn to record, track, and manage customer requests while supporting capacity planning, prioritisation, and risk-aware decisions.

A service owner at the upstream end of a kanban wall, deciding where a new request belongs
  • 2 days
  • Online or in person
  • Requires Flow Manager

Demand Manager in practice.

Demand Manager is a two-day course for business analysts, product managers, and managers responsible for customer requests and upstream flow.

It helps participants manage demand with better visibility, prioritisation, and customer conversations before delivery work is committed.

Demand Management
SeeIncoming demandCustomer requests
PrioritiseRisk & optionsCommitment
ImproveFeedback loopsNext decision

Who Demand Manager is for.

A service owner noting a customer request on a sticky note during a conversation

You manage incoming demand.

  • You record, track, or negotiate customer requests before they become delivery commitments.
Two colleagues at a kanban board choosing which request to pull into a nearly full column

Priorities are difficult.

  • You need a clearer way to connect capacity, risk, and prioritisation decisions.
Three colleagues sorting early options on sticky notes at a table

You work upstream.

  • You support product, analysis, or service roles where deciding what to pursue next matters.

Your outcomes from Demand Manager course.

Practical ideas and habits you can bring back to the work, people, and services you support.

01

Make demand visible

Create clearer visibility of requests, options, and their current state.

02

Support prioritisation

Use appropriate context to make demand-management conversations more deliberate.

03

Plan capacity

Connect demand patterns with capacity planning and risk awareness.

04

Lead customer conversations

Develop practical approaches for negotiating demand and service expectations.

Plan your Demand Manager course.

Demand Manager is a hands-on course offered in person or online. These details help you prepare well, take part fully, and complete both the course certificate and credential.

Duration
2 daysTaught by an accredited Kanban University trainer.
Format
Online or in personFormat depends on the trainer. Check each class listing for details.
Prerequisites
Flow ManagerComplete Flow Manager before this course.

Completion and credential.

Attend and actively participate to receive your certificate of completion and earn the Demand Manager credential from Kanban University.

CertificateCredential

Course flyer.

Download a course overview in PDF format to share with your manager or team.

Your credential path.

Start with Flow Manager, then complete Demand Manager to receive your certificate of completion and earn the Demand Manager credential.

  1. PrerequisiteFlow Manager
  2. You’re hereDemand Manager
  3. Certificate
    Credential

Bring more clarity to demand.

Find an accredited Demand Manager course and begin improving the upstream decisions that shape delivery.

Find a Demand Manager Course